Do you think that marketing has changed in recent times? If the answer is yes, this article is for you. Yes, marketing has gone through an evolution process with the beginning of the digital era. Though the marketing is all about how you showcase yourself or your products to the world. This does not remain the same with the beginning of the digital era. It widened the opportunities to reach every person in the world. let’s go through this evolution process which we are in as of now.
In this article, we will be discussing
- The fundamentals of marketing,
- The difference between traditional marketing and modern marketing,
- CATT marketing funnel, integrated digital marketing,
- Personal branding
Fundamentals of marketing
As far as my knowledge is concerned, Every Marketing Strategy needs a very good analysis of the product, Price, Promotional techniques, and Mainly a detailed vision known as SWOT analysis.
What is SWOT analysis?
SWOT analysis is all about Strengths, Weaknesses, Opportunities, and Threats in a business. A Seller or marketer must know their products USP(Unique Selling Proposition). the USP may be the Product quality, Low price with maximum consumer satisfaction, or Unique Promotional Technique. knowing the strength of the product is not enough to promote anything. it is also important to know the weakness. It may be low budget, selection of right channel to promote, or scarcity of professional workers. After knowing the strength and weaknesses, a good marketer must concentrate on opportunities to grow the business and growth hacks which are preventing the company to grow in large extent.
There are more things in the fundamentals of marketing. they are,
- Marketing is based on science. Not on creativity.
- Marketing starts before creating the product. it starts with understanding the customers and customer needs that leads to creating a product that fits.
- Marketing is about sending the right message, to the right person at the right time in the right medium.
- Marketing is not just about selling. it is to keep the existing customer happy.
- The purpose of the marketing is to build a Brand name and capturing a position in the consumer mind.
- A great product sells itself. never let marketing become more important than the product.
- a great product will convert your customers into promoters.
- Advertising, copywriting and sales are the components of marketing.
- Don’t be the NO.1. be the only one in the market.
Difference between traditional marketing and digital marketing
- Traditional advertising doesn’t have a focused audience. virtual advertising and marketing involve a two-manner communication which lets in serving the customer’s requirement.
- Digital advertising and marketing offer short and real-time advertising. This marketing technique helps to produce sales and profit. This is one of the key motives why groups are switching to virtual advertising and marketing structures.
- Digital advertising and marketing are particularly cost less. The entrepreneurs and customers can engage through numerous social media structures that don’t rate even an unmarried penny and the documentations are within side the shape of tender copies saved at the websites which may be accessed any time anywhere.
Traditional Marketing: Traditional advertising is an antique manner of advertising Technique. It refers to the type of promotion, advertisement, consists of flyers, billboards, TV advertisements, radio advertisements, print advertisements, newspaper advertisements, etc. wherein businesses are used withinside the early length to marketplace their product. The 4 levels of Traditional Marketing are Intrest, Awareness, Desire, and Decision.
Digital Marketing: Digital Marketing is a current manner of advertising Technique. In which we promoting services and products through online advertising. It additionally refers back to the Marketing of any type of commercial enterprise via virtual media and gadgets together with Google, Facebook, Instagram, YouTube..etc. The 4 levels of Digital Marketing are Planning, Conversation, Content, and Sequels.
Understanding the New CATT marketing funnel and framework
Formula: Wealth = n ^ CATT
n: Niche: your success and wealth depend on the niche you choose.
C: Content: Create useful content that attracts people from your niche. Blog posts, Videos, Lead Magnets, live webinars, etc.
A: Attention: Drive traffic to your content using SEO, social media, paid ads, and referrals.
T: Trust: Build trust with your audience with tripwires, marketing automation, and retargeting.
T: Transaction: Convert your leads into customers with natural sales methods.
How to select the right niche?
Your Niche must match with your passion, Talent, and must be according to the market situation. You can’t do anything without motivation.
Integrated digital marketing
As you see, no matter whichever the river is- nothing can stop the flow of a river towards the sea. So, content is like a sea. No matter what you do to attract the traffic, it may be SEO, email marketing, paid to advertise, or effective utilization of social media. It must be inter-connected to content which will lead to the selling of a product.
Personal Branding
Most of the time, Success is measured by popularity or money. So, Build your name and fame. This will help a lot in building your name as a brand. For instance, Sony Ericson, Hero Honda were built in the name of people. On the other side, bill gates, Tata, Birla, ford were the name which later turned into a brand.
Importance of personal branding
- The best known will always beat the best.
- People want to hear from brands, not from ordinary people.
- Elon musk has a bigger following than SpaceX and Tesla.
- A personal brand becomes an influencer and a brand ambassador for the companies that they run.
How to evolve as a Personal Brand?
- Consult: Now that you have a personal brand through your blog, start consulting business instead of working for them.
- Mentor: Mentor others who want to become like you.
- Startup: Start your product or service.
So, with all these things, I think that I conveyed a message that I want to pass on. Even though there are upsides and downsides for anything in the world. Nothing can stop you when you have a hard desire for success. Try to the best of your ability. How can a person win a lottery without buying it? the only way to get success is to try, try and try hard. Because only failed people have many reasons for their failure. but the successful person has only one Reason and i.e I tried and I won.
